You know your work. Your price is a guess.
You quote a number and watch their face. If they flinch, you drop it.
Your price is whatever the guy across town charges, minus a little.
That is not pricing. That is fear with a number on it.
Here is what the guess costs. Underprice by $100 a job. At 300 jobs a year, that is $30,000 gone. Same trucks. Same crew. Same sweat.
And customers compare you on price because you gave them nothing else to compare.
The problem is not your work. It is your offer. Right now you have a service and a shrug.
Stop selling a service. Start selling an offer.
A service gets compared on price. A real offer cannot be, because nothing else looks like it.
The best companies in every trade build theirs the same way. Name the outcome. Stack the value so the total reads bigger than the price. Reverse the risk with a guarantee. Anchor the price so it makes sense. That is not talent. That is a set of frameworks.
And the frameworks are not a secret. Alex Hormozi published the value equation and the offer stack. Russell Brunson published offer framing and the value ladder. Most owners never get around to studying any of it. You should not have to.
The Codexo Offer Builder is AI trained on that library: the value equation, offer stacking, risk reversal, price anchoring. You answer 12 questions. It builds your complete offer, sets your pricing, and shows you the math behind the number.
You do not need to study pricing. You need five minutes and honest answers.
Codexo is not affiliated with or endorsed by Alex Hormozi or Russell Brunson. We studied the published playbooks; the AI applies them to your answers.
Here is exactly how it works.
Hit the button
Tap Build my offer free. It takes you straight to the sign-up page.
Create your free account
Type your email. We send a magic link. No password to invent. No card to type.
Land on your Offers page
The link drops you into the Offer Builder. Answer 12 quick questions about your business, your customers, and your numbers.
Watch your offer get built
Right after the last question, the AI builds your offer and your pricing and shows the math. Saved in your dashboard.
Go to market confident
Use it on your next quote knowing the number holds. The pitch is written. The guarantee is set. The price has math behind it.
You walk away holding the whole thing.
Not tips. Not a template. A finished offer with seven parts:
Your offer, named. "Pool service" gets compared. A named offer stands alone, because nobody else has it.
The stack, with values. Every piece of what you deliver, listed with a dollar value next to it. The total reads bigger than the price. That is the point.
A recommended price, with the reasoning. You see why the number sits where it sits, line by line. Anchored to the value of the stack, not to the guy across town. You can say it out loud without flinching.
A guarantee. Risk reversal written for your trade. When saying yes stops feeling risky, more people say yes.
Bonuses. Extras that cost you little and mean a lot to the buyer. They tip the maybes.
Urgency that is true. Built from your real capacity, like the number of jobs you can take this month. No fake countdowns.
Your one-line pitch. The sentence you say on the phone, in the driveway, on the quote.
Run the math on your own numbers. Raise your average ticket $100 with a better offer. At 20 jobs a month, that is $2,000 a month. $24,000 a year. The work does not change. The packaging does.
Print it. Hand it to whoever answers your phone. Use it on your next quote.
Five minutes of questions. The offer generates right after.
What's the catch?
There is no card field on the signup page, so there is nothing to forget to cancel.
Here is the honest reason. Codexo builds software and systems for service businesses. We are not a marketing agency. Your offer is the first thing we would tell you to fix anyway, so we built the tool that fixes it and made it free.
Some owners will later want the systems that run the offer: the phone answered, the leads followed up, the jobs booked. That is what we sell. Most will take the offer and go use it. Good. That was the deal.
No card. No sales call. Keep the offer. Owe us nothing.
Before you ask
Is it really free?
Yes. No card, no trial clock, no invoice later. Sign up with your email, build your offer, keep it. It stays saved in your dashboard, and you can change your answers and rebuild it any time.
Is it really five minutes?
Five minutes is the questions. Twelve of them, and you already know every answer. The offer generates right after. Reading it takes longer than building it.
Will this work for my kind of business?
It is built for service and local businesses: pool, HVAC, trades, home services, gyms, med spas, one-person shops. If you quote work and a customer says yes or no to a price, it works for you.
Is this generic AI output?
No. The AI is trained on the offer-construction frameworks published by Alex Hormozi and Russell Brunson, plus the rest of our sales library: the value equation, offer stacking, risk reversal, price anchoring. It applies them to your 12 answers. Your trade, your market, your numbers. Two owners get two different offers.
What if the price it recommends feels too high?
It comes with the reasoning, so you see the math before you decide. Most owners find the number feels high because the old price was low. You stay in charge of what you charge.
Will you call me or spam me after I sign up?
No. You get your sign-in link and your offer. If you want help building the systems behind the offer, you ask us. We do not chase.
Build your offer before your next quote.
The next customer who asks what it costs is coming this week. Right now you have a service and a shrug. Minutes from now you can have a named offer, a stack, a price with the math behind it, a guarantee, and the pitch that sells it.
- 12 questions, about five minutes
- Complete offer with pricing and the reasoning behind it
- Free, saved in your dashboard, yours to keep
Email only. No password, no card. Your offer is 12 questions away.